The Cost Of Acquisition

The Cost of Acquisition Calculator

No matter what you do to get new patients it costs you money.  How much it costs determines if you have a profitable business or not.  After speaking with hundreds and hundreds of doctors we learned that very few know how to figure out the Cost of Acquisition of a new patient and when they do learn, they quickly realize that almost every event they do either doesn’t make any money or not enough to grow their business.  It doesn’t matter how great everyone tells you a dinner workshop is or a lunch and learn or how to close or how to handle objections.  You need those skills but the most important thing you need to know is if the patients you get as a result of your events brings you any money.

The below Cost of Acquisition Calculator is yours to use as often as you would like.  Use it every time you have a new event or venue to get new patients.  It will tell you if the cost of the event is effective and will give you the numbers to renegotiate what you are paying.

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Cost of Acquisition

Simply complete each section and the form will automatically generate all the information you need to successfully build your practice and make sure the events you do are profitable. Once you submit the form, we will keep a record for you so you can look back and compare to previous events you did.

  • Please enter your average revenue per patient that follows your care plan. Numbers only, no symbols.
  • Enter a number that represents the percentage of your gross revenue that is closest to your overhead cost. This should include all expenses including doctor and staff salaries, utilities, rent or mortgage, telephone, fixed marketing costs, website and hosting fees, cleaning services, and everything else that keeps the doors open. Example: If 50% enter 50. If 30% enter 30. If 70% enter 70. Do not add any symbols.
  • Please check all of the type of events you use to bring patients into your office.
  • Please enter what strategy you use to get new patients not listed above.
  • Please indicate which event strategy, i.e. Dinner Workshop, Screening, etc. for which you will be submitting this Cost of Acquisition Form. You will be able to submit additional forms for different events going forward.
  • This is the actual cost of the event venue itself. Example: If you have to pay for a booth at a screening venue that cost is what you would enter here. It should not include staff overhead or any promotion costs. If for a Dinner Workshop, it would be the cost for 1 meal only and any other charges to feed that one person. No other expenses should be included. You would NOT include SEO or website costs or promotion costs. These are included in Practice Overhead Percentage.
  • Example, if a Dinner Workshop you would enter the number of people that will be having dinner including doctor and staff. If this is a screening with a 1 time fixed cost you would enter "1".
  • This should include all costs to promote your event including: 1. Cost of artwork if any 2. Cost of brochures, posters, and handouts 3. Cost of printing brochures, posters, and handouts 4. Snail mail costs, postage etc. 5. Internet marketing costs including Social Media posting and boosting, Adwords campaigns, email campaigns. 6. Media costs including newspaper ads, radio and television promotions. 7. Staff cost to create and implement all pre-event promotion
  • Include the total of all additional costs during the event itself. If the event requires staff people to be at the event that cost should be included here. If you give out gifts or presents this cost should be included here also.
  • This represents the number of people that are taking advantage of the offer not the people that accepted your care plan.
  • Multiply the number of staff personal and their cost per hour times their number of hours they worked to process people that came to your office and enter the total here.
  • Simply take the number of hours it takes the doctor(s) to process and talk with these potential patients and multiply it by the doctor's average hourly fee. If the doctor does not consider their time of any value in this process please enter a zero.
  • This is the total it cost to put the event on not including your overhead percentage. This will automatically calculate.
  • This is the total number of new patients that accepted your care plan.
  • This is the total number of new patients multiplied by the Revenue per Patient indicated in question one. This will automatically calculate.
  • This calculation takes the total revenue generated from the new patients and subtracts all the costs of putting on the event. This will calculate automatically.
  • This is the total amount of the revenue generated after the cost of the event that will go to your overhead based on the percentage of overhead noted in question 2. This will automatically calculate.
  • This is the total amount generated minus the total cost of the event minus your percentage of overhead. This is what you really generated after all expenses. This will automatically calculate.
  • This is how much money you generated per patient that accepted your care plan. This will automatically calculate.
  • This is what it costs per new patient that accepted your care. This will automatically calculate.
  • This is the percentage it costs to bring in each new patient that accepted your care. This will automatically calculate. 0.21 is 21%, 0.35 is 35% and so on.